The strategist behind Bigger Picture
I'm Lizzie Macaulay. I help organisations see the whole picture, work out where to focus, and build a clear path forward they can actually follow.
For more than a decade I've worked with businesses and organisations across the private, community and not-for-profit sectors, on the Fraser Coast and well beyond it. The thread running through all of it is the same: taking a tangle of competing priorities and turning it into something clear, ordered and doable.
How I got here
I started in words. My early work was in copywriting and communications, helping businesses say what they did in a way that landed. But the longer I did it, the clearer it became that the words were never the real problem. The real problem sat upstream, in strategy. A business that doesn't know where it's going can have the best copy in the world and still go nowhere.
So I followed the work upstream. Today I'm a communications and business strategist, and the writing is just one tool among many. What I really do is help leaders find clarity: understanding what's working, deciding what matters most, and turning that into a plan with a sensible order to it.
Across healthcare, engineering, community organisations, retail and professional services, the pattern holds. Capable people, close to their own work, who need an outside perspective to see what they can't from the inside. That outside view, paired with a real plan to act on, is the thing I'm known for.
Embedded in the region
I'm not a strategist who parachutes in. I've spent more than a decade here, building real relationships across the region, with community organisations, businesses, media and the people who make the Fraser Coast what it is. That network is often the difference between a strategy that stays on paper and one that actually happens.
The work bears that out, from a twelve-month community program for Community Bank Hervey Bay to ongoing strategy for not-for-profits and local sporting clubs. But mostly it just means this is home, and I treat the organisations here accordingly.
The person you'd be working with
I believe there's no single right way to do anything, and my job isn't to shoehorn you into a framework or tell you what you want to hear. It's to understand what you're really trying to build, then find the clearest, most honest way to get you there.
I'll give you straight answers, including the ones you might not want. I think that's what a real strategic partner is for.